- Date
- January, 2015
- ROLE
- Visual Design, UX Design
- Client
- Various internal stakeholders
At Getty Images I was initially tasked with lifting our Marketing and Merchandising. We wanted to increase browse traffic for both creative and editorial content. Previously we had navigation to these sections and specific events in drop-down menus or textual links. We decided to try to make the links visual modules that could live in combination throughout the site. The visual links lead to a collection of assets that are directly tied to an event or broader category. By merchandising assets in this manner Getty Images was able to increase engagement and exploration among new users and push sales to existent customers, especially those with credit packs.
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